You know how ezboard, Inc. makes a habit of crowing on and on about their claimed userbase? As they did when they claimed to have 14 million registered users on Yuku when it was at alpha stage in 2005 and user accounts were by invitation only. I made a post back in September on that subject.

Post counts on ezboard and Yuku are also important to the users and to ezboard, Inc. As far as some users are concerned, this gives them some sort of status on the network. As far as board Admins. are concerned, the number of posts on their boards is pivotal to attracting new members - no-one wants to join a board which is moribund - and for big boards, there are listings to be had elsewhere which could bring in revenue for them (if they were, say, sharing advertising revenues or able to run their own advertising campaigns or Google Ads on their own accounts).

Post counts on ezboard affect the cost of renewing ezboard Gold Community status too: we sometimes used to notice a hike in our page views (and hence our renewal costs) shortly before our renewals were due. It might have been nothing at all, but there were other reports of similar experiences.

So a bug in the board stats. over on Yuku has been a cause for concern. This may be fixed now, but I couldn’t help but be drawn to this comment by a Yuku developer:

“I will be running a script today to fix more post counts. I also added a way to inflate post counts if need be. If your still having any count issues after today let me know.” [emphasis added]

I can see that coming in very handy if, say, one wanted to impress potential advertisers…